Lecture
,
to
SCHW 110
Customers Build Brands: The Role of a Strategic Brand
Introduction to the Speaker Series
• Sue Oland - Good People Business Consulting Inc., Schwartz Marketing Executive-in-Residence.
Speaker
• Ashley Delaney, Loyal Brand Co.
Previous organizations: Extreme, Cossette, Empire Theatres, NSLC, NS Power.
Overview
Using well-known and local brands, this session will discuss how organizations build brands and the importance of the customer.
Topics explored will include:
o Business and brand strategy.
o The Customer.
o Content Strategy.
o Social Media and AI.
