Frequently Asked Questions

First, we’d recommend reviewing our list of licensed vendors to see if any of them are suitable for your needs. Review the full list of our licensees here.

If you select an unlicensed vendor, they must become licensed before they can produce any products for you.

Regardless of whether a product is intended for resale or as a giveaway, it must be produced by a licensed vendor.

For a full list of our current licensees, go to the StFX Licensed Vendors page.

Royalty fees of 7% will be collected if the product you manufacture is being sold directly to StFX University (StFX Store, Departments, Houses, Societies) or 10% will be collected if the product you manufacture is being sold directly to the public by your company. Licensees are required to report and pay royalties to StFX University on a quarterly basis. A retail outlet that did not produce the product being sold is responsible to pay a royalty of 7%. Royalties from licensed products help support the mission, purpose and students across the university spectrum.

Printing is not an item that falls under the licensing program, but the use of marks does require approval. All print projects for StFX are handled by the University’s Communications and Marketing Department. Please contact them to begin your project discussions. There are established procedures for departments to order letterhead, envelopes, note pads and business cards.

A job request can be filled out here.

Orders need to be submitted and approved annually. Reorders within the same year are acceptable. StFX’s brand standard continues to evolve, and it is important to ensure that licensees continue to meet these standards.

Licensees will contact StFX through Ancillary Services to review and approve designs and graphics showing the proposed use of any Licensed Marks on Licensed Products, prior to production of such Licensed Products. (see 5.1 in Standard Terms & Conditions)

After completing the licensing process through the University, the licensed vendor will receive information to submit artwork.

All entities must obtain approval prior to using any of StFX University's wordmarks, slogans, symbols, designs, logos, or a combination of these elements, which identify and distinguish the goods or services of the university. StFX is the sole owner of all marks that reference the university.

Learn more about the StFX Licensing Program.

Unauthorized use of StFX University registered marks is illegal and a violation of the Trademarks Act of Canada. Such violations could subject the violator to liability for damages, injunctive relief, attorney’s fees, and other penalties.

Learn more about StFX University trademarks

The trademarks of the university may not be used on advertising, media publications, brochures, or miscellaneous print material without permission from the university.

To learn more, please go to the Marketing and Communications Team page or you can complete the Working With Us Form. 
 

The university seal is reserved for matters related to graduation, commencement, and the President’s office. It is not to be used in general merchandise.

Vendors seeking commercial use of photographs or campus must obtain approval from Ancillary Services (@email) prior to use. If the vendor or individual wants to sell the photographs or artwork, they must become licensed.

Become a licensed StFX vendor.

The university doesn’t permit its marks to be used by other businesses or educational institutions. StFX is solely responsible for the production and protection of its trademarks. 

No, you cannot. Vendors must reapply to become licensed and to retain that status as a licensed vendor, the vendor must reapply annually.

Yes. Even text treatments are registered with Trademarks Act of Canada and are covered by the licensing program.

All uses of StFX trademarks including their placement on a website must be approved by Ancillary Services. Please email your request to @email.

For a list of our current licensees, go to our StFX Licensed Vendors page.

All products are considered and subject to approval by Ancillary Services.

It has been determined by the university that the following products will NOT normally be licensed:  

• Tobacco products/Alcoholic beverages
• Bathroom articles (toilet seats, toilet paper, etc)
• Lingerie/underclothing/underwear or sexually suggestive statements or articles
• Statements infringing other schools
• Political, sexist, or racist products and/or statements
• Items of poor quality in relation to the proposed sale price
• Products bearing the name or likeness of or otherwise promoting a current university student-athlete without the appropriate license in place.
• Any item not meeting minimum standards of quality and good taste or having abnormal product liability possibilities (athletic equipment, foodstuff, products that, due to content, are unusually short-lived) as determined by Ancillary Services.